Turning complexity into clarity.

Gravity Forms

WordPress is a popular platform. The killer app for WordPress deployments is Gravity Forms. The heartbeat of a website can managed by its engagement. Engagement is an active and interactive process between parties. When someone reads a web page and moves on, the engagement can be close to non-existent. A business website, it’s the equivalent of window-shopping. The dynamic changes when a salesperson steps forward and greets them. The customer and the staff have an interaction that can lead from passive viewing to active engagement. It leads from conversion of a visitor into a relationship. Once there is a relationship in play, it’s a matter to meeting the customer needs with product and service offerings. That interactivity is well achieved through forms and there is no better form solution than Gravity Forms from RocketGenius Inc..


The Basics: What is Gravity Forms?

Gravity Forms is a premium plugin for WordPress. Quickly build and design your WordPress forms using the intuitive visual form editor. Developers and content creators alike select fields, configure options, and easily embed forms on a WordPress powered site using the built in tools that come standard.


Out of the box, Gravity Forms allows for:

  • Input fields
  • Dropdowns
  • Name fields
  • Address fields
  • URL fields
  • Email fields
  • File uploads
  • Calculations
  • Conditional Logic
  • Control styling
  • Save-and-Continue
  • Email notifications
  • Optional paths for form submission confirmation

The Integrations: What Does Gravity Forms Work With?

Newsletter Sign Up and Online Marketing Service Support – Integrate any Gravity Form with your choice from a large list of email marketing services: ActiveCampaign, AWeber, Campaign Monitor, CleverReach, Emma, GetResponse, iContact, Mad Mimi, MailChimp.

CRM Integration – Integrate any Gravity Form with Sales and Marketing CRMs. Create or update contact, and create tasks between your forms and the likes of Agile, Batchbook, Capsule CRM and the Zoho CRM.

Project Management Tool Integration – Use Gravity Forms as the interface between one of these services: Breeze, and Trello

Communication Systems – Gravity Forms integrates your website with these chat, support and contact systems: Campfire, HipChat, Slack, Help Scout, Highrise and Twilio,

E-Commerce Integration – Stitch payment process right ino the middle of your website with one of these services: Paypal, Authorize.net and Stripe.

Customer Billing – Use Gravity Forms to connect users with Freshbooks

File Sharing and Content Creation – Connect Gravity Forms to Dropbox and the Pipe video recording service

Connect to Zapier – Gravity forms can hook into the grand-daddy of integration systems: Zapier. That opens the door to GMail, Basecamp, SalesForce and 1000 other third party apps and tools.

The Advanced Stuff: Getting Interactivity from Gravity Forms

Beyond the out-of-the-box integrations, Gravity Forms offers a wealth of possibilities through the biggest tool in the WordPress engine: the “filters” system. Most of the functionality in WordPress and in Gravity Forms is available to build out and enhance. In Gravity Forms, we’re done the following things just this year:

  • Changed the submission process to add attachments to the email sent to the end user
  • Tied into the E-Commerce plugin, WooCommerce to expose functionality, data and the shopping cart to the WordPress system.
  • Build a calculator to let users price out their solutions and find the ideal products to match their solutions.
  • Tie an online forum into Gravity Forms to allow a submission to spawn the creation of a new forum group.
  • Build a dropdown list in the form made up of members of a directory system.
  • Build a list of options that come from the available products.
  • Integrating the forms with modal pop-ups and launching the forms when triggered by the site design.

All of these options demonstrate how Gravity Forms can be tied into a website and how Gravity Forms can draw in data from other sources.

The Next Level: Building New Roads

The integrations can be taken to the next level. Gravity Forms comes with a lot of capabilities, but we do build in more to get Gravity Forms to do exactly what we need.  Some examples of new Gravity Forms plugins we have created and tied into WordPress:

  • The image input type. Make a clickable map that feeds inputs into Gravity Forms.
  • Slider input type. Let users play with HTML5 sliders to set their values.
  • Custom post type tie-in. Populate the forms with data from posts in the website.
Here's a recent presentation I did on Gravity Forms

This Still Sounds Hard? Not A Problem

Does all of this functionality sound both great but hard to execute? Let’s talk about what you want to build into your website to increase engagement. Do you need some help? This is a partial of my services. Here are some of the ways I can help with Gravity Forms

Website Set-up

If you need to get started, let me help install WordPress, install Gravity Forms and get it all set up for you.

Form Design and Development

To the uninitiated, forms can be confusing. Conditional fields?! Multi-page form?? Confirmations? Add-ons? Notifications! Don't worry: I can help. As and experienced Gravity Forms developer, I can build simple as well as complex forms with the Gravity Forms plugin.

Custom Styling for Gravity Forms

Forms can be off-putting. When confronted with a wall of input fields, you may want to run for hills. Your site visitors feel the same way. Let's work together to make some awesome and engaging Gravity Forms.

Gravity Forms Payment Gateway Integration

The prize of user engagement is money. Gravity Form integrates with payment gateways like Paypal, Authorize.net and Stripe-- to name a few. Let's tie in a payment gateway with customer interactions for your business or venture.
I specialize in the development and design of user-friendly custom made WordPress and WooCommerce websites from scratch. Every client, and every project, is unique. I listen to you, your needs, and create strategic, custom built web solutions, for you and your business.
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